the ‘we are too beautiful’ campaign


One of our good friends came up with a great campaign when her company and BoWeevil, a small Dutch pioneering company, found out  that Abercrombie & Fitch only wants to sell to the cool and beautiful people and would rather burn their clothes then give it to the poor. She got a little excited and agitated…. and created a 100% organic design t-shirt for everyone who wants to set his or her own standard of beauty, in stead of letting huge corporations like A&F define them for us.

Needless to say, we totally agree…and had our picture taken in front of the shop!